The Silk Initiative (TSI) is an insights-driven brand consultancy giving packaged food and beverage brands the strategic direction they need to understand, enter and prosper within the Chinese market. Armed with the perfect combination of insight, strategy, innovation, and design, we pride ourselves in bridging the gap between brands and consumers in China.
We provide brand strategy consulting from determining new market opportunities and positioning strategy, brand development, product innovation, pack design, launch agency selection, launch preparation, and in-market monitoring. Our expert team works closely with our client partners around the world, including Campbell’s, PepsiCo, Unilever, General Mills, Pizza Hut, Arla, Tyson, Mars Wrigley, Vita Coco, and McCain.
Our office is truly immersed in Shanghai culture, located in a beautiful laneway behind busy and bustling downtown streets.