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Brand Marketing Director

Posted 2 months ago - 2441 views

Work location:Shanghai, China
Target markets: US, Canada, Australia
About us
EyeBuyDirect, a subsidiary of Essilor International, leads the fast-growing online prescription eyewear industry in the American Market. Using industry innovations and creative marketing strategies, we’re able to generate rapid growth and global expansion year after year. Here at EBD, we design and manufacture our own products, allowing us to offer quality eyewear at unbeatable prices. Our work environment is young and multinational, with a passion for creativity.
The right frames can change how the world sees you, and how you see yourself. Which means frames = possibilities. And we’re all about making possibilities available to everybody and that starts with our employees. We instill a young multinational culture with individuals who love collaboration and have a passion for creativity. In addition to providing a great work experience, we focus on career development for employees. You focus on us, we focus on you.

• Lead and develop a high performance, multicultural team of over 10 individuals through coaching and direct supervision. Manage UI/UX, Product Marketing, Brand Creative, and PR and Social Media departments within the Ecommerce team
• Provide brand strategy and ensure branding standards are clearly formulated and that guidelines are followed across all marketing channels. Manage strategic marketing plan and campaigns
• Drive innovation and execution throughout the Brand Marketing team by establishing high expectations for quality, efficiency, and customer service
• Identify, recommend, and execute strategies and initiatives to raise Brand Awareness, as well as driving significantly increased website traffic and conversion rates
• Responsible for display advertising strategy and agency coordination
• Lead Social Media team and agencies to ensure community development and ensure sales revenue & return on spent for Social Media advertising channels
• Initiate and lead team creative and strategic brainstorm to prepare yearly and quarterly marketing plans for campaigns, products and site optimization
• Identify and communicate business needs based off analysis for improved website functionality and enhanced customer experience to dramatically grow the business
• Undertake continuous analysis of competitive environment and consumer trends to guide UI/UX manager day to day activities and larger optimization projects
• Oversee the marketing strategy for new and existing product categories. Product design, strategy and management
• Build cross-functional relationships with the Brand Marketing and other teams within the organization to ensure alignment of marketing initiatives
• Manage Brand Marketing budget. Negotiate vendor contracts, rate and service level agreements for all brand marketing initiatives

• Strong skills in strategy and planning, merchandising and marketing, and vendor selection and management
• Work experience in Western markets and US market experience is a plus
• Strong decision-making skills with a track record of leading multiple projects in a fast-paced, deadline-driven environment
• Exceptional interpersonal skills for communicating effectively with technical and non-technical individuals
• Front end customer experience focused on acquiring and retaining customers
• Well versed with web analytics research tools/processes and distilling conversion drivers from user behavior research
• Strong sense of fashion and international trends. Strong interest in Social Media and rising marketing platform and technologies
• Native or business fluency in English is a must

Education and Experience:
• Bachelor’s/Master’s degree in business management, marketing, or related degree or equivalent experience is required
• 5 years relevant experience in progressively responsible marketing roles
• 3+ years of experience managing teams and 2+ years digital marketing related experience

Skills: Brand Building, creative, Social Media
Language: English


no work experience required
no degree specified
full-time job
30000 - 50000 RMB/Month
shanghai , shanghai
sales & marketing


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Logo of Eyebuydirect

Brand Marketing Director in shanghai

~ 0 years experience required - none - full-time - shanghai, shanghai