As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition team, theProduct Marketing Manager will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire lifespan. This position is located in our production studio in Shenzhen, but you will also work and coordinate with our international teams, including but not limited to local marketing & PR managers, web development studios, video production studios, artists, community managers and customer care managers.
From the beginning of your adventure with us, you will be tasked with:
Conducting market research, benchmarks, polls and consumer studies
Identifying the game’s target audience, positioning, values, and selling points
Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
Creating promotional tools for games, including videos, web assets,screenshots, storedescriptions and visuals, PR tools and all other assets required for special marketing initiatives
Following the game development stages and making recommendations toimprove user experience, involvement, socialization and retention
Work closely with team to match product roadmap with strong marketing strategy
Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management
Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
Analyze marketing data and report for company products and competitors
Creation of user acquisition assets in collaboration with local business teams
Experience and qualifications:
Bachelor’s Degree or higher in Marketing, Business Administration or related field.
Minimum of 2 years related experience in the Video Game or entertainment industry ideally in a similar function
Knowledge and passion for video games, from hardcore gamer titles to casual social games, and entertainment in general
A creative spirit allowing you to develop innovative, result-oriented marketing programs
Strong analytical skills and thoroughness
Native English and fluent in Mandarin.
Able to work with a wide range of profiles (business, game design, analysts, etc.)
Ability to focus on specific goals while also multi-task.
Must be creative in the way of thinking and execution
Must have track record for releasing game products
Energetic, creative and resilient with a passion to work in an ever changing industry with highly dynamic people
And above all, motivation and a passion for your work!
Language: English Chinese
~ 0 years experience required - none - full-time - shenzhen, guangdong